WORKSHOP DESCRIPTION
A crisis can happen everywhere and sooner or later will affect your organization as well if it hasn't done as yet. What about e.g. hurricane Irma, Covid? Not talking about human/social crisis situations at your workplace. Communication is one of the most important aspects for an organization during a crisis period. This workshop will discuss crisis communication and best practices for planning and communicating during a crisis.
This workshop covers topics like who are stakeholders during a crisis and what role the media plays. The practical element of this workshop will be reviewing case studies to apply the information. Participants will also have an opportunity to review a crisis their company has faced in the past and how they responded. Participants should leave this workshop with enough knowledge to avoid causing more damage to an organization’s brand during a crisis.
LEARNING OUTCOMES (competencies)
At the end of this course, participants will be able to:
· Describe what a crisis is
· Identify types of crisis
· Create a basic crisis communication plan
· Address the media during a crisis
· Understand the Dos and Don’ts of communicating during a crisis
